Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

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South State Correspondent

SEPTEMBER 6, 2023

In this article, we examine how behavioral deposit pricing works and how to use it to your bank’s advantage. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

PYMNTS

DECEMBER 16, 2019

16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. ” Collaboration is an important part of WEX’s market strategy. . ” Collaboration is an important part of WEX’s market strategy.

Cards 130

Cards Marketing Strategies Technology Payments 130

FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.” and Saif, I.” Spathis, C.,

Industry 98

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Perficient

FEBRUARY 1, 2021

Sales and Marketing. The AI could advise not only on the recall information, but explain details on timing, next steps, and how to schedule an appointment for servicing. We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. How To Proceed. Customers ask us, ‘How do we do what you just described?’”

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 28

Digital Banking Management Marketing Branding 28

PYMNTS

MARCH 14, 2017

The company cited research from Below Research that found 70 percent of SMBs say they would use a cash flow management solution if it were offered by a bank, representing a gap between what small businesses want and what they get from their banks.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. Write the First Draft – Present to appropriate management for review. use of disclaimers.

social media 69

social media Policies How To Handbook 69

Insights on Business

FEBRUARY 13, 2019

Financial management. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

SEPTEMBER 13, 2016

– How to enable digital transformation and grow top-line revenue. Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. Show Customers How You Are a Trustworthy Partner. DataPrivacyDay2022.

Data 31

Data Marketing Branding Examples 31

Abrigo

NOVEMBER 30, 2015

However, you’re not exactly sure how much business, if any, is generated by having a site. This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The common response is that you have a website because you think it’s necessary.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 per month after a $1 trial.

Video 259

Video Apple Google social media 259

The Financial Brand

OCTOBER 28, 2020

At many banks and credit unions, creativity often gets priority over basic data management. Here's how to get your customer data in order. The post ‘Dear Valued Bank Marketer,’ You Say You Know Me, But Your Data’s No Good appeared first on The Financial Brand.

Marketing 29

Marketing Branding Data How To 29

CFPB Monitor

JANUARY 29, 2020

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130

Lending social media Compliance Regulation 130

PYMNTS

JUNE 4, 2020

FIs must consider whether digital newcomers will find it easy to understand how to conduct video KYC processes, for example, said Zac Cohen, chief operating officer of global identity verification solutions provider Trulioo , in a recent PYMNTS interview.

Report 158

Report Fraud Security Fintech 158

PYMNTS

AUGUST 17, 2017

When it comes to open banking, there’s a clear choice in place: by fiat, which includes formal processes, or by evolution, which would imply letting the market dictate what happens. And how should the financial services industry manage — and, yes, even embrace and help shape — a wholesale disruption?

Data 192

Data United States Strategy Marketing Strategies 192

PYMNTS

JUNE 5, 2020

Open banking provides opportunities such as upgraded customer convenience and customized financial solutions that can help consumers access bank account details, send payments, manage their budgets and more. We need to manage risk appropriately, but open banking is a good thing,” Davies said. How To Quickly Fight KYC Fraud.

Security 174

Security Fintech Data Fraud 174

PYMNTS

JULY 28, 2020

As for how to build those programs — and whether to do so in-house or partner with a provider — both Cox and Stevens said that depends on how comprehensive or complex an offering is. Credit unions really have to think about how the type of programs they’d put together will resonate with their members,” Stevens said.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

The Emmerich Group

MARCH 18, 2013

If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. So should you fire the people in marketing? Where did they get that attitude?

Marketing 28

Marketing How To Branding Strategy 28

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Documentation Needed for Small Business Loan Applications If you’re wondering how to prepare for a small business loan application, one of the best things you can do is get your documents organized before you start the application.

New Hampshire 98

New Hampshire Vermont Resources Taxes 98

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

Gonzobanker

JUNE 22, 2017

We suggest you strategically focus your insourcing efforts on these five things: Information management – It’s a real pain to find good data and reporting people. But we cannot outsource information management to third parties. You all have managers that ask different questions the data must answer.

Training 89

Training Lending Customer Experience Tools 89

PYMNTS

OCTOBER 10, 2017

Headaches are inevitable, he said, but a smart processor knows how to pick its battles. Merchants who offer membership discounts for travel don’t always have a good sense of how to run a program like that, making the merchant a riskier bet than Kasdon would like. Digital Vs. Physical Goods. Bottom line? Risk is not about the category.

Payments 152

Payments Miami Examples Marketing Strategies 152

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Some businesses thrived, others managed to survive, and some had to close their doors.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

FEBRUARY 16, 2018

But CPG marketing and market strategy is built around the world of bricks and mortar – particularly when it comes to traditional advertising and working out agreements with grocery retailers on how and where their products will be displayed in-store for maximum exposure to consumer eyeballs.

Retail 124

Retail Branding Mobile Strategy 124

Cisco

MAY 25, 2021

Financial Services Bank, Insurance & Wealth industry participants are actively addressing how to balance and deliver a safe return to work, with the right mix between a Secure Remote Workforce and Trusted Workplace to ensure business resiliency for all types of work, independent of work locations.

Strategy 71

Strategy Mobile Study System 71

Gonzobanker

JUNE 25, 2021

Over the past year and a half, customers learned that although they may have been mandated to stay at home, they did not have to accept being told how to do their banking. These tips can help executives manage – and keep – the people so critical to customer care. The COVID-19 pandemic permanently changed consumer banking preferences.

Customer Experience 105

Customer Experience Fraud Policies Training 105

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Customer Experience Marketing 40

PYMNTS

MARCH 15, 2016

When it comes to optimizing cross-border commerce opportunities — in both developed and emerging markets — every merchant knows that they must think mobile first. And how does one think global? According to Howard West, the Senior Director of Global Strategies at Digital River, that means thinking local. “If Free shipping.

Mobile 100

Mobile Regional Marketing Strategy 100

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

social media 195

social media Management Marketing Resources 195

FICO

OCTOBER 31, 2016

Take, for example, a business problem faced by any multi-channel retailer: how to spend its marketing dollars most effectively. Predictive analytics can be used to find customers most likely to make a purchase, following the launch of one of its marketing campaigns.

Analytics 40

Analytics San Diego Analysis Course 40

PYMNTS

AUGUST 9, 2019

Surescripts manages 80 percent of all U.S. The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. And the ongoing PillPack drama wasn’t the only rocky sailing of the week.

Strategy 144

Strategy San Francisco Policies Data 144

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

Retail 78

Retail Cards Millennials Mobile 78