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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. Enter: Experience Fragments.

Marketing 322
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Ant Group Curbs Credit Limits Of Some Users Of Virtual Credit Cards

PYMNTS

In the wake of the collapse of its initial public offering of stock (IPO), China’s Ant Group is scaling back the borrowing limits for some of the young users of Huabei. That arm of the financial technology (FinTech) giant offers a virtual credit card. Now, the future of Ant Group is up for debate. The company did not elaborate.

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Will Bank Wealth Managers Miss the Golden Opportunity?

Gonzobanker

New approaches to talent and technology are needed to address changes in the wealth management business model. As banks experience rate volatility and future increases in their costs of funds, businesses that drive noninterest income like trust and wealth management will be more important in creating franchise value.

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FinTech Cloud Technology Fuels Banking Innovation

PYMNTS

As cloud technologies emerge to help financial institutions (FIs) drive digital innovation, Finastra has introduced its Fusion Payments To Go offering for small and medium-sized banks. Linear Capital served as the head investor, while additional help originated from KZM & Company Group. Fusion Reveals Payments Platform Banks.

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Benetton Group Teams With Retail Intelligence Firm EDITED

PYMNTS

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As With a historical bank of data, we’re able to adjust our pricing architecture and thus refine our assortment.”.

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