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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As

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Google Quits Cookies As Data Privacy Regs Show Fangs

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How that will affect merchants’ online promotional activity hangs in the balance. As we know, mostly anonymous corporations have been collecting consumer data online for years, usually without explicit permission, selling it or using it for ad retargeting and personalization. That’s a bad moon rising for some Big Data operators.

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Google Launches New Shopping Platform In India

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Google has released Google Shopping in India to aid customers with a streamlined online shopping experience. According to a report , Google Shopping will allow customers to sift through offers and review costs between multiple merchants. For users on mobile devices, there’s the Google Lens app.

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Retail SMBs Face Up To Q4 Marketing Opportunities

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For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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Can Google Fight Off Amazon And Facebook In Online Ad Race?

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Google appears to be losing steam in the ongoing race to dominate the online advertising market, and competitors Amazon and Facebook are taking advantage of the stumbles. As revealed in Google’s first-quarter 2019 financials, ad clicks across the Google sites also decelerated to 39 percent, as measured in terms of paid clicks.

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Google Lens Brushes Up Against Contextual Commerce

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Combine visual smarts with digital context and you’ve created an online shopping method that can respond to consumer impulses and discovery in ways that can feel pleasingly intimate – and can even lead to significant profit boosts. That’s one angle through which you can view a recent development involving Google Lens.

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Google Lens Brings Style Inspiration To Shoppers

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With a redesign of Google Shopping, the platform is receiving multiple new features such as options to track prices, shop local stores and come across style inspiration via Google Lens. With an image of an outfit that consumers like, Google Lens can now pull up other “style ideas” from the internet.

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