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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

Google 419
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As ‘super apps’ gain ground, banks navigate user experience hurdles

Bank Innovation

With the rise of Alipay and WeChat in Asia, and the growth of e-commerce and banking capabilities within platforms like Uber and Grab, banks and bank-type platforms are following suit by adding new functions. If 2019 saw the growth of new e-commerce solutions within mobile banking apps, 2020 may be the year banking platforms iron […].

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Data – The Lifeblood of Intelligence Automation

Perficient

If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data?

Data 491
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. As the 2016 holiday season quickly approaches, how can retailers keep up with the pace of these supershoppers?

Retail 100
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The Top SEO Challenges in Healthcare

Perficient

B2B Players Can’t Offer B2C Experiences (Or Can They?). Lack of Unique Content (for Manufacturers and Retailers). Adapting to New Market Conditions. SEO is a complex space to understand as Google does not share information on how its algorithms work. Challenge #1: Understanding Your SEO Priorities.

Google 452
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Google Hires Former Essential Exec For Home Improvement

PYMNTS

As much as Google would like users to believe there’s no device like Home, the smart speaker is not exactly delivering an over-the-rainbow experience for some. The idea was that users would be able to listen to Play Music tracks even if they hadn’t invested in Google’s streaming service subscription.

Google 101
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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. We’ve identified why each sort of company should upgrade, add, or replace marketing technology and system products.

Tools 251