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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Marketing Strategies to Drive Loan Volume

Independent Banker

Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. They’re searching on Google and you want to get their attention in the moment when their intent is strong. 90% of loan and mortgage customers start their journey online.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social can also be a catch-all term for other paid advertising like Google Ads. Artwork by Oatawa/Getty Images. By Amy Geist.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. 2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google.

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Google Blowing Up Online Ad Rules: What Financial Marketers Must Know

The Financial Brand

The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know appeared first on The Financial Brand. Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

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Mobile vs. Desktop Usage In 2020

Perficient

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. We’ve broken it down into market segments, in both U.S. The following chart shows time-on-site stats by market category across different U.S. and globally. and global views.

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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a survey by the Pew Research Center’s Internet & American Life Project.