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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Marketing Strategies to Drive Loan Volume

Independent Banker

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. They’re searching on Google and you want to get their attention in the moment when their intent is strong. 90% of loan and mortgage customers start their journey online. Every marketing dollar matters.

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Paid social media’s place in your marketing strategy

Independent Banker

Paid social can also be a catch-all term for other paid advertising like Google Ads. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., shares how one client could attribute 90% of its new online account openings to a multichannel ad campaign—in other words, a campaign that runs on two or more platforms.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. 2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google. FIT framework advanced by PYMNTS.

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Google Blowing Up Online Ad Rules: What Financial Marketers Must Know

The Financial Brand

The post Google Blowing Up Online Ad Rules: What Financial Marketers Must Know appeared first on The Financial Brand. Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.

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Mobile vs. Desktop Usage In 2020

Perficient

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. users spend more time on sports, books and literature, and in online communities. data—tablets lead games and books and literature, and mobile leads online communities.

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Amazon Promotes Shopping Assistant With Credit On Prime Day

PYMNTS

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. The eCommerce retailer has over seven million shoppers tapping into its Assistant through Mozilla Firefox and Google Chrome, per data published via web browsers.

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