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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. These trends have prompted many retailers to provide features that combine the best of both worlds.

Retail 243
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Luxury Retail Steps Up Its Offline And Online Game

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Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. Nordstrom is one example of that. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year.

Retail 131
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Lexus Gains A Partner In Online Reputation Management

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With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. Now more than ever, our customers are interacting with our dealerships online.

Online 151
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Retail Branding Comes Off The Back Burner

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For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. According to Claessen, those brand attributes are even more important during this crisis as retailers communicate with employees, landlords and consumers. Big mistake, say several branding experts.

Branding 145
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Retail SMBs Face Up To Q4 Marketing Opportunities

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For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Retail Keeps Getting More Social — Even As Amazon Stumbles

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Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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Clienteling Gives Retailers COVID-19 Interaction Options

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Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. According to Boston Retail Partners , 63 percent of retail personnel can’t identify customers prior to checkout. For retailers, LiveConnect delivers an effective and meaningful way to engage with their customers.

Retail 130