Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

DECEMBER 29, 2020

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. How financial institutions can apply these strategies.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Among 300 U.S. Own It, Bankers!

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

PYMNTS

JULY 7, 2020

The level of market volatility hitting the U.S. After industry consolidation and a leveling-out of venture capital interest, alternative SMB lending remains a strong market, though just like traditional banks, it has also faced new lessons as a result of the current market.

Lending 171

Lending Industry Fintech UX 171