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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Among 300 U.S.

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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332
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Rise in Synthetic Experiences

Perficient

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today. This should be a top priority.

Video 322
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

When management disagree on CX goals, priorities or projected impact, delivery teams are left holding the bag. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. Perficient: Digital Strategy Experts. Heels dug in.

Meeting 309
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discuss: How marketers have already adapted and where they see the most opportunity moving forward. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294