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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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Rise in Synthetic Experiences

Perficient

Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content.

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