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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Hiring creative user experience pros won't help if they don't have the right support and culture. Three actions can help turn things around.

UX 35
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Among 300 U.S.

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The BaaS Gold Rush is On

Gonzobanker

A financial institution’s Banking-as-a-Service strategy needs to be more than an extra credit project for the I.T. The Banking-as-a-Service (BaaS) gold rush has clearly begun. Early adopters are earning prestige while investors and a hoard of community banks explore the opportunity to tap into this new source of revenue.

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The 2022 GonzoBanker Awards

Gonzobanker

In January, we were discussing crypto and the need to formulate customer crypto strategies. Hats off to Thomas Shara at Lakeland and Tony Labozzetta of Provident for architecting the new $25 billion super-community bank in New Jersey. Let’s see how this new scale allows for big investments in future innovation.

Community 216
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Shoring Up FIs ‘Deteriorating Advantage’ Over Big Tech

PYMNTS

I think this is just another layer of motivation and opportunity for legacy FIs to fulfill their own digital transformation agendas, take them seriously and make it happen.”. Open Banking. One spur toward digital innovation, for collaboration and cross-pollination for FIs, comes via open banking. Build or buy?

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The 2019 GonzoBanker Awards

Gonzobanker

This year, the Gonzo team will begin bestowing “Smarter Bank” awards to institutions that are driving into the future with a clear view of the industry’s new realities. Legacy banks need not apply. The bank’s strategy is laser-focused. It is an innovator with tech (e.g., Smarter Bank Individual Awards.

Idaho 148