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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group.

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BI Ignite 2019: Tackling Payments Innovation and Rebuilding Trust [Video]

Bank Innovation

Ignite Ideas talks at the Bank Innovation Ignite 2019 conference in Seattle last month tackled issues of financial inclusion, designing products that enhance the customer experience, revamping payments, and rebuilding trust in banking.

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How emerging tech can drive world-class banking customer experiences

Insights on Business

Watch the video. Customers are the catalyst and elixir for change and innovation. Constant customer feedback, net promoter scores and verbatims provide raw feedback for innovation and transform siloed departments like marketing, sales, and offering management to function as a holistic team. Three key takeaways.

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If 5G is supposed to be a game-changer, what’s the game?

Perficient

Improved Consumer Experience Possibilities with 5G. Video/Live Streaming. Consumer markets have tried to deliver Immersive and personalized customer experiences with fits and starts, but with limited success. Consumers expect flawless experiences and to-date, existing networks have been a barrier to that.

Video 476
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5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

Perficient

Security processes should be continuously revisited and refreshed as the digital engagement will take over as the FI’s primary connection with customers. Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos. Video tools to engage for a more human touch.

Video 520
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Improving Customer Experience Through Digital Reinvention

Insights on Business

Many major hotel chains are aware that their market valuation has been eclipsed by Airbnb. And Blockbuster, which in 2004 had about 60,000 employees and more than 8,000 stores, was in bankruptcy by 2010 because Netflix and other on-demand video providers figured out how to deliver a much more convenient and rewarding experience.