Can The Santa Experience Save Brick-And-Mortar Retail This Holiday Season?
PYMNTS
DECEMBER 7, 2019
At any rate, given that both these holiday traditions are mocked more often than praised, one can start to wonder how it is possible that both have been around since the 1700s and have thus managed to make appearances at roughly 300 Christmases apiece. Santa: The Original Experiential Retail Strategy. In fact, it is growing.
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