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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 72
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Enterprise Fraud Solution Buyers Want More Agility, More Data

FICO

65% of the respondents indicated that their companies plan to increase operational expenditure for fraud management anywhere from 5% to 20%+. Rounding out the top three concerns were preventing reputational damage from failure to tackle fraud (56%) and operational costs in monitoring/investigating fraud (51%).

Fraud 52
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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

Digital Banking: Humanizing the Customer Experience Darryl Knopp outlined the importance of delivering a banking experience that connects with the customer. His insights on humanizing interactions come from his larger piece on digital banking called The 11 Commandments of Digital Banking eBook.

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Unattended Retail Can Boost Visits To Stores

PYMNTS

They are also trying to enhance the customer experience. Younger customers prefer to use a kiosk.”. billion is the projected size of the interactive kiosk market by 2023. In 2016, for example, Amazon began running pop-up kiosks for Kindle eBooks in convenience stores around the Seattle area, GeekWire reported.

Retail 102
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50 Percent Of Consumers Want Digital Coupons, Free Shipping From Omnireadi Retailers

PYMNTS

Some 82 percent of users said they would cancel if the free two-day shipping were discontinued, according to research released by behavioral marketing platform SmarterHQ — which means fast delivery is more important to subscribers than other ancillary Prime services, including photo storage, music streaming and eBook privileges.

Retail 105
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Are North American Banks Ready for the Digital Identity Challenge?

FICO

Key to providing acceptable customer experiences is the way in which banks verify that applicants are who they say they are. Identity verification, required to prevent fraud and meet eKYC regulatory requirements, can also be the one that introduces friction and causes customers to abandon applications.

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Digital Banking: Integrate Your Data, Systems, and Processes

FICO

Following the highly successful The 11 Commandments of Digital Banking eBook , we are completing our series of 5 deeper dive blog posts that group the 11 Commandments below into common themes: Digital lift-and-shift is not a strategy! To outshine the competition and succeed in today’s market, you need to do everything well.