What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. Yet the platform’s self-imposed user experience shortcomings left the company exposed to new headwinds. Quibi needed to move users above the FBM action line.
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