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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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#BankSocial: A Conference to Attend in Person

NCR

In the digital era, it seems almost counter-intuitive to attend industry trade conferences. That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. Why not just Tweet? See you there?

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Startup Roundup: New Innovations In Bloom

PYMNTS

Following the holiday onslaught, Emailage spent Q1 helping customers evaluate new products, strategies and team members as they beef up defenses in response to the season’s challenges. The startup manages multiple distribution channels, each with its own marketing support, programs and go-to-market strategies overseen by various leaders.

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Starbucks Plans To Step Up Digital Marketing Efforts

PYMNTS

This difference is driving a shift in Starbucks’ marketing strategy. But that strategy didn’t work: The deal didn’t improve sales of other drinks in 2017. Johnson said these efforts are already yielding results and will generate a few million more registered users by the year’s end.

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ABA Uncon: It’s All About Marketing

Social Assurance

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. The adjustments to a virtual conference were quite disappointing for me personally this year. So, how can Social Assurance help?

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Critical Steps to Improving Hyper-Personalization at Scale

FICO

Innovations in AI/ML and analytics have made it possible for every interaction to be personal and unique, and customers expect banks to be investing in technology that fuels meaningful experiences. Darryl is a frequent speaker at industry events including FICO World and CSRSA conferences.

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FinovateFall Sneak Peek: Adobe

Fintech Labs Insights

The Sneak Peek series looks at the innovators demoing live on stage at FinvoateFall 2015. Be sure to pick up your tickets to our annual autumn conference, and we’ll see you in New York! Christopher Young, Director, Financial Services Strategy. Neal Wadhwani, Principal Solutions Consultant, Financial Services & Insurance.