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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

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Apple Is First US Company To Reach $1.5T Market Cap

PYMNTS

company to reach a $1.52 trillion market capitalization, 9to5Mac reported. . Last week, Apple inched closer to the all-time high market cap when its stock sold at $326 a share. In 2018 , Ives, a software and technology analyst at Wedbush Securities in Los Angeles, said Apple was on its way to set a U.S.

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Castles Technology Buys Spire Payments

PYMNTS

Global payment solutions provider Castles Technology has acquired Spire Payments , a provider of electronic funds transfer at point of sale (EFTPOS) systems, the company announced in a Thursday (Oct. Castles Technology customers will benefit from having a local presence and more access to the new technology.

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Medius Brings SMB Invoice Automation Offering To US Market

PYMNTS

To provide small companies with accounts payable (AP) automation, Medius is bringing its MediusGo invoice automation product to the American market. Introducing MediusGo to the US market marks another important milestone on the Medius growth journey,” Medius Chief Executive Per Åkerberg said in the announcement. “I

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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US Justice Department Sues Visa To Block Its Planned $5.3B Plaid Acquisition

PYMNTS

billion acquisition of Plaid, arguing that the deal would allow Visa to extend what the DOJ alleges is the company's control of the online debt market. The company has already integrated with about 15,000 banks in Canada and the United States. As we explained to the DOJ, Plaid is not a payments company.

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FinTech Cloud Technology Fuels Banking Innovation

PYMNTS

As cloud technologies emerge to help financial institutions (FIs) drive digital innovation, Finastra has introduced its Fusion Payments To Go offering for small and medium-sized banks. By adopting Vault, we unlock new possibilities to deliver a seamless banking experience that will inevitably help us reach more customers.”.