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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. Forrester noted that 53% of the US retail industry planned investment in AR in 2020 because they know it assists consumers in making purchase decisions.

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Stuzo, Bank of America Merchant Services seek to future-proof the retail customer experience

Payments Dive

The two companies announced a collaborative partnership at Money20/20 to help merchants get a handle on how they can present the best customer experience going forward as consumers' behaviors and expectations continue to evolve thanks to emerging technology.

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Why The Customer Experience Is A Program, Not A Project

PYMNTS

The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the customer experience. If they can’t, there are five or six other companies they can go to in order to get it done.”.

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

Don’t look now, but retailers and commerce are getting more visual with reality. the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Recently, Verizon announced that it’s partnering with Snap Inc.,

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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

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How retailer mobile apps can make, or break, the customer experience

Payments Dive

Companies are always looking for new ways to solidify their relationship with their customer base and grow. New technology often helps, but is not always the answer. Some do a good job while others miss.

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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

When he first came up with the idea for an eCommerce technology company, Co-founder and CEO Finbarr Taylor was in the process of plowing through this story of medieval Japan. He needed a name for the company and liked the book. It enables companies like Leesa to import their product data during an expansion to a new region.

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