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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing.

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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

PYMNTS

The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. While Shop Party is designed to be a social shopping experience, it is only the latest iteration of a broader trend that is seeing the increased use of live-streamed video to motivate consumers.

Trends 203
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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The pop-up shop will be located in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, now through early February.

Las Vegas 149
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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

To provide current and potential Lime customers a deeper education on how to use its scooters and bikes more safely, the company is launching a $3 million marketing campaign — the company’s largest campaign so far, according to Taylor Bennett, Limes’s director of public affairs — centered around safety.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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Facebook’s Sizzly, Fizzly Week

PYMNTS

and Canada (its most lucrative markets, revenue-wise) isn’t growing and it’s suffered through a reputational beating over the last year. Facebook’s invigorated commitment to being vigilant comes as the service is officially shipping out its Portal video chat product to the market this week. The shops are staffed by Macy’s employees.

Video 153
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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

Market share is simply shifting away from big chains that haven’t successfully innovated, flowing instead to new models for creating and selling food to customers. The sophisticated food hall: North 3rd Street Market (Brooklyn). Community initiatives: Loom (Massachusetts). That’s not a new development.