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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Our downtown L.A.

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Facebook’s News Accelerator Nets Extra $5M For Local Newspapers

PYMNTS

Really, the focus is on building the right type of community. Also in January, the social media giant opened a 130,000-square-foot office in Cambridge , Massachusetts. Seattle, Miami, New York, Los Angeles, Detroit, Atlanta, Austin, Chicago and Dallas, in addition to 40 locations around the world.

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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

PYMNTS

The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. Live video strategy engages viewers in immediate and authentic ways that other social media formats cannot,” the company added, noting that 28 percent of marketers said they planned to invest more money in the tech this year.

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The pop-up shop will be located in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, now through early February.

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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

The company will place ads on social media, billboards and posters that will not only promote greater education about the safe use of scooters and bikes (areas in which ridesharing pioneers such as Uber and Lyft have become active), but encourage greater situation awareness about cars and pedestrians. Lime Campaign.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure. months, including an annual operating cost.

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Facebook’s Sizzly, Fizzly Week

PYMNTS

We know the power of connecting businesses with the people who love them most, which is why we’re proud to play a role in expanding the communities of these businesses to in-store shoppers at one of the most beloved retail stores in the world,” Facebook wrote in a press release.

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