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Visual Storytelling: Design Eye-Catching Graphics

Perficient

Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Though it can be fun to get overly creative, exercise restraint – maintain solid brand identity across platforms. Don’t Let Design Distract from the Message.

Branding 520
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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

PYMNTS

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The world of personal fitness might never go back to a time where brick-and-mortar gyms were the central hub of exercise.

Exercises 195
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Peloton Rival Equinox Snags Funding From Silver Lake

PYMNTS

Luxury gym operator Equinox has secured funding from Silver Lake, an equity firm, in its continuing bid to compete with exercise giant Peloton, according to a report by Bloomberg. The real game changer is a plan to introduce a SoulCycle bike that’s made for use at home, which will be a direct challenge to Peloton’s own home exercise bike.

Exercises 136
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Will The Fitness Industry’s Digital Shift Stick Once The Pandemic Is Over?

PYMNTS

Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. There’s nothing like being in a class physically with a community and an instructor. One might assume the firm was perfectly positioned for the rapid shift to home-based exercise. It’s not the same, right?”

Exercises 141
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Walgreens Adds To Digital 3.0 Momentum

PYMNTS

The digital shift at retail continued its momentum this week as Walgreens and Lululemon both made significant moves to embrace the online consumer experience. pharmacy brand) access to customer data as they navigate online channels and provide consumers with more eCommerce options from the brands. “At

Exercises 249
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Businesses Take A Profitable Perspective On Coronavirus

PYMNTS

As an indication of that, when the market started to tank in February, stocks of the company that pioneered internet-connected home exercise equipment rose. “With new COVID-19 hotspots in South Korea, Italy and Iran, we believe certain U.S. Gyms could close or clients might avoid them, making the case for safer home workouts.

Exercises 153
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Strava’s Journey From Fitness App To Fitness Ecosystem

PYMNTS

Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70 million in funding and has “tens of millions of active users,” according to CEO James Quarles. It is an effort that is making an impact, particularly in the niche community it serves.