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Taking a Community Bank National Demands a Niche and a Strategy

The Financial Brand

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Disruptors: The bogeyman for traditional banks?

Long Lasting Ideas

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks.

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Tips & Insights on Creating (or Recreating) Brand Buzz in Banking

The Financial Brand

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

There were two educational overviews to help bankers better understand the current state of crypto, blockchain, digital assets, and NFTs in banking. This effort looks like more multicultural events, targeted education, and tailored products for both banks.

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Jody Guetter Joins Social Assurance as Chief Marketing Officer

Social Assurance

First, I was the Director of Marketing and Sales at a wonderful organization where I had a terrific team. We developed complex and robust marketing strategies and engaged in major strategic initiatives. Social Assurance is innovative and creative. You see, there were several factors to consider.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina : That makes sense. Well, this has been really interesting.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina: That makes sense. Well, this has been really interesting.