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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average. Jon focuses on finding ways to surprise and delight Truman’s customers.

Branding 441
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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. About The Playbook.

Marketing 132
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[Podcast] Healthcare Data is Changing Consumer Care

Perficient

So we’re starting to paint that picture with data around the lifetime value of that consumer and we’re leveraging data both internal and external to market to them, to reach out and engage with them, and to be able to capture interactions and preference data. Healthcare Data-driven solution case studies [31:43]. Listening Guide.

Data 508
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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

Case Study. In other words, loyalty data does not just enhance the customer experience of the card owner; it enhances an organization’s ability to upsell and cross-sell to all involved parties. Likewise, if I exchange all of my points for baby formula, you might predict that my wife is expecting.

Analytics 309
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Recap of Money 20/20 USA 2023 and 10 Banking Thoughts

South State Correspondent

The topics were perfect, and there were some great case studies, but the substance was standard, bordering on underwhelming. Generative AI: Traditional AI was ever-present in touted solutions regarding fraud, risk management, and the customer experience.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks.

Branding 221