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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

He implemented a metric-driven management system that saw revenue rise 15 percent and profitability quadruple in his first year. He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average.

Branding 441
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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. About The Playbook.

Marketing 132
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Recap of Money 20/20 USA 2023 and 10 Banking Thoughts

South State Correspondent

As can be seen, the conference largely revolved around payments, artificial intelligence, fintech partnerships/management, regulation, and fraud/identity in its various forms. The topics were perfect, and there were some great case studies, but the substance was standard, bordering on underwhelming. Maybe a topic for next year?

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Why banks must unlock the full power of their customer data. Today.

Accenture

Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ From changing the colour of a single button to revising promotional messaging, Subway converts test results into effective user experiences with the touch of a button.

Data 150
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Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

FICO

Trust acquired 100,000 customers in just ten days after it launched in September 2022 and exceeded 450,000, equivalent to 9 percent of the Singapore market, within just five months. We combine risk management fundamentals with data science and customer segmentation to help us arrive at optimum risk outcomes,” said Lohia.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Decision Management Drives Significant Credit Card Growth

FICO

China Minsheng Bank Credit Card Center has used FICO® Blaze Advisor® decision rules management system to help grow its business by creating an intelligent, automated marketing system that delivers targeted offers, which have seen a 10 to 15 percent jump in response rates. Credit Card Growth - In a Highly Competitive Market.