Long Lasting Ideas

JANUARY 5, 2015

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Don’t.

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. It’s a creative way to communicate the idea of building wealth more quickly and creatively.

Branding 40

Branding Alabama Community ATM 40

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Demo: Sezzle app with knowledge based authentication to link bank accounts. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. Plus the 1% rewards.

Video 40

Video Mobile social media Analytics 40