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The Problem With Customer Opinion Surveys and Strategy

Alex Jimenez

For the past few years I’ve noticed that more and more banking and banking technology articles about the future of banking seem to be informed by dubious claims. The writers derive these claims from customer opinion polls and immediately jump to conclusions without understanding survey methodology. What could explain such a difference?

Survey 87
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Latest Consumer Survey Doesn’t Show Good News For Shopping Malls

PYMNTS

Our latest PYMNTS COVID-19 Tracker – a survey of thousands of U.S. But consumers we surveyed on April 11 expect it will be much longer before they’ll be willing to say the pandemic is behind them. And that’s up from the 138 days we found in a survey conducted on March 17, just as the shutdowns were taking hold.

Survey 155
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The Benefits of Modern Technology in Finance | FinTalk

Jack Henry

In recent years, consumer expectations have been reset by new and disruptive digital technological advancements in financial services. With evolving market demands and a wealth of digital opportunities, your institution must embrace this next generation of banking to compete and stay relevant.

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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. Only 3 percent of survey respondents told PYMNTS and i2c that they had not been focused on new payments products and features within the last year. Not innovating is not an option.

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Survey: US Retailers Face Fraud, Currency Barriers In Global Online Sales

PYMNTS

A new survey has found that the biggest obstacles hindering online retailers from doing business abroad is fraud prevention, and currency and payment processing. However, the survey reported that less than half of U.S. In fact, North America’s top 1000 eRetailers have sold $143 billion worth of goods to customers outside the U.S.,

Survey 101
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
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Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum

PYMNTS

percent of those surveyed noted it as a priority, with nearly half (47 percent) of consumers being unaware that they could use an app at all to pay for gas. Brands are improving their food services, renovating bathrooms, expanding their shop offerings and expanding their mobile payment options. Not terribly important to customers.

Branding 100