Branding Millennials Strategy User Experience 
Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.
PYMNTS
JANUARY 9, 2020
Attendees will learn that younger generations – Generation Zers and millennials among them, who wield significant (and growing) spending power – care more about payment flexibility (and options) than merchants might realize. In the webinar scheduled for Jan.
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Insights on Business
APRIL 28, 2017
Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.
PYMNTS
DECEMBER 4, 2018
When it comes to a loyalty program, it’s all about a good user experience. Targeted rewards and offers can help convert browsing (and tentatively filled online baskets) into sales, which “help the loyalty experience, help the brand experience with the card program and help the retailer, so it is a win for all three.”.
PYMNTS
NOVEMBER 19, 2019
Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.
PYMNTS
JULY 18, 2019
As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”. Against that backdrop, said DeRosa, financial firms are getting more comfortable with a “minimum viable product” that may not be at the forefront of innovation but helps establish a foothold from a brand perspective.
NCR
APRIL 16, 2018
With tech evolution shaping customer expectations, regulatory changes creating new compliance demands and industry competition increasing all the time, banks need to get their strategy planning and execution right in order to succeed. The United Arab Emirates (UAE) is one key market where this trend of overbanking is particularly notable. .”
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