The Financial Brand

DECEMBER 19, 2022

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

Branding 38

Branding User Experience Digital Strategies Strategy 38

PYMNTS

JULY 2, 2020

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. Loyalty Innovation Strategies . The Member-CU Loyalty Disconnect . Likewise, 33.3

Innovation 155

Innovation Branding Tools Innovation Strategies 155

The Financial Brand

APRIL 14, 2021

Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand. In a digital world, UX is key to winning loyalty.

User Experience 40

User Experience Digital Banking UX Branding 40

Perficient

JANUARY 16, 2023

Whether with the assistance of an experienced digital experience consultant such as Perficient or by themselves, one looking to implement embedded finance must finalize a strategy that analyzes the digital needs of their company and its clients. Conclusion .

blockchain 275

blockchain Software Customer Experience Strategy 275

Perficient

OCTOBER 29, 2020

For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. But while Quibi was aiding users’ ability to watch TV, it was hampering access in other ways. Quibi needed to move users above the FBM action line.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

SEPTEMBER 3, 2019

The newly branded company aims to innovate the way travel merchants promote and sell across all digital channels. “I am very excited to unveil our new brand, which captures our ambition and capability as both FinTech and travel tech specialists. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

The Financial Brand

MAY 26, 2020

With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. The post Supporting Digital-First Banking Models with the Right Website Strategy appeared first on The Financial Brand. Detailed tips from an expert.

Strategy 28

Strategy User Experience Branding Marketing 28

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. This is the decoupling of front-end user experience from the back-end commerce capabilities, like product management, pricing, management payments, etc.,”

Customer Experience 160

Customer Experience Branding Video Data 160

PYMNTS

FEBRUARY 3, 2020

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

Gonzobanker

MARCH 28, 2024

As the industry’s big tech companies go toe to toe with best-of-breed digital solutions, this era may be their last chance to prove they can remain competitive in the digital game: FIS is staking its hope on a credit Digital One or “D1” strategy. How important is integrating financial health capabilities into the experience?

Digital Banking 133

Digital Banking Customer Experience Strategy Exercises 133

Insights on Business

APRIL 28, 2017

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

PYMNTS

JULY 6, 2020

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience. Themes of optionality and control surface repeatedly in the new research, as consumers become more aware of their choices and more willing to spend with brands that “get it.”.

User Experience 144

User Experience Training Examples Survey 144

PYMNTS

JUNE 27, 2018

As recent research from PYMNTS reveals, the most innovative FIs know that providing exceptional service to their consumer base comes down to focusing on three key components: user experience, digital technology and data analytics. But with an effective CE strategy, FIs do not have to be Top Performers to perform like them.

Data 129

Data Customer Experience User Experience Innovation 129

PYMNTS

JANUARY 9, 2020

Data, of course, plays a role in building customer engagement models that pay dividends, and machine learning and natural language processing will prove to be essential components of a strategy that creates context for consumers. In the webinar scheduled for Jan.

Payments 151

Payments Case Study User Experience Millennials 151

PYMNTS

APRIL 10, 2020

As a direct-to-consumer (DTC) brand, Fruit Street constantly conducts A/B testing across its website and advertising campaigns to improve the user experience. It also goes heavy on conversion mapping, in which it identifies the lower funnel user flow, then works up the funnel.

Retail 242

Retail Guidelines User Experience Branding 242

South State Correspondent

APRIL 27, 2022

Banks that focus on the customer experience have come to learn that it is not the forward-facing customer experience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience. What Is Total Experience?

Customer Experience 195

Customer Experience eBook User Experience Policies 195

PYMNTS

SEPTEMBER 30, 2020

Many consumers consider familiar payments brands like Google Pay and Amazon Pay to be a sign of trustworthiness, while others look at the overall quality of a site when deciding whether to buy from it. Still others prefer to only buy from sites that their friends and family have recommended, and others consider all of these factors and more.

Report 230

Report Retail United States Online 230

PYMNTS

SEPTEMBER 3, 2020

Organizations that take this approach have greater control over user experience and customization, both of which are key to fostering lasting relationships between buyers and sellers. Build Versus Buy. There is an inherent value in building B2B eCommerce platforms from the ground up. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

PYMNTS

OCTOBER 27, 2016

On a 10-point scale, only 37 percent of retailers ranked their existing mobile experience as nine or above. More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

PYMNTS

APRIL 4, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Branding 177

Gonzobanker

OCTOBER 6, 2023

Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division. Have an exit strategy. Don’t isolate yourself. Are you somewhere in between?

Strategy 97

Strategy System UX Tools 97

The Financial Brand

DECEMBER 7, 2021

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 41

User Experience Banking Trends Analysis Branding 41

Perficient

DECEMBER 8, 2020

The first variable is that user intent between the two platforms varies greatly depending on the type of search queries. The other major variable is that the platforms have different monetization strategies. How Does User Intent Vary Between Google and YouTube? Why does Google care? It’s actually important that they don’t.

Video 520

Video Google Study Examples 520

Perficient

FEBRUARY 22, 2023

How are your systems set up to provide customers with seamless experiences? Customers are favoring simple user experiences more than ever. Many expect the experience with you to be as easy as the Uber trip they just took, so they come to you with challenging expectations.

Trends 275

Trends Customer Experience Case Study Data 275

PYMNTS

OCTOBER 1, 2020

New Strategies to Burn Miles and Points. The white-label feature allows issuers to customize and brand the program as their own, promoting early activation and spend stimulation, in an accelerated time-to-market of just three weeks.". Success comes down to consumer experience, as with so many things nowadays. My Rewards 2.0

Apple 233

Apple Trends America Strategy 233

The Financial Brand

SEPTEMBER 15, 2021

Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. The post 4 Reasons Why Your Financial Institution’s Chatbot Project Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 39

User Experience Banking Trends Analysis Trends 39

Perficient

MAY 28, 2020

More on How We’re Working with Pega Technology: Cloud-based business solution streamlines user experience and reduces costs. It’s exciting to be a key member of a project in which the end-solution will ultimately be used by everyone I know, including myself.” — Jeff Schimmel , Lead Business Consultant, Automation Consulting.

Leadership 467

Leadership Groups DC Management 467

Celent Banking

NOVEMBER 12, 2014

The neo-bank model and acquisition of innovation are not that dissimilar, and BBVA´s acquisition of Simple is the conflation of both strategies. Indeed some of them have already begun offering digital services through a separate digital brand. With new brands, and often new platforms, these banks are testing the digital model.

social media 232

social media Customer Experience Branding Mobile 232

Cisco

OCTOBER 19, 2020

Likewise, by sharing data on how financial institutions are on the assertive path of focusing on user experience, we were able to better understand the importance of digital transformation in banking in order to achieve a unique user experience: my bank in my pocket.

User Experience 71

User Experience America Security Digital Banking 71

The Financial Brand

JULY 7, 2020

To fully benefit, banks and credit unions need both great user experience and better controls. appeared first on The Financial Brand. COVID-19 has elevated digital payment use. The post Consumers Want Seamless Digital Payments: Can Your Institution Deliver?

User Experience 42

User Experience Payments Branding Customer Experience 42

The Financial Brand

FEBRUARY 16, 2021

Four other user experience elements are required. The post 5 Things You Must Do to Become a True Digital Banking Competitor appeared first on The Financial Brand. Functionality is the foundation, but is not sufficient to differentiate your institution.

Digital Banking 36

Digital Banking User Experience Branding Customer Experience 36

The Financial Brand

JANUARY 17, 2021

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 37

UX Innovation How To User Experience 37

PYMNTS

JUNE 9, 2017

In doing so, marketplaces run the risk of creating a negative user experience and, according to Tomas Likar, VP of strategy and business development for Hyperwallet , hurting their brands. We’ll keep adding to our platform so that we can deliver a consistent experience no matter where you are,” Likar said.

User Experience 116

User Experience Payments Operations Strategy 116

PYMNTS

APRIL 2, 2020

The offering, Stuppy noted, is premised around the concept of adaptive protection and the ability to run through layers of controls in real time — including consumer behaviors and network anomalies — to determine whether a user should be pushed through with no friction, declined or given an alternative experience.

Fraud 152

Fraud Data Security User Experience 152

PYMNTS

NOVEMBER 19, 2019

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.

Cards 140

Cards Apple Data Innovation 140

PYMNTS

APRIL 23, 2018

Using NFC mobile wallets in stores has seen lackluster adoption despite their slick and convenient user experience. The lack of ubiquitous acceptance, coupled with the lack of utility, has kept consumers from making the NFC mobile wallet a major part of their in-store payments experience.

Samsung 167

Samsung Payments Retail Cards 167