Mall Now A Four-Letter Word For Some Operators?
PYMNTS
JANUARY 12, 2018
Said one marketing professional involved in a handful of the name changes, some words are anathema, such as pavilion and galleria, which are words that have mall-ish connotations. Thus, the trend, boiled down into two re-names. The WSJ said that landlords are taking the names away at scale.
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