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Behind “Team Perficient:” A Hole-In-One Partnership with Top PGA and LPGA Golfers

Perficient

First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St. Louis Cardinals , the NHL’s St. Louis Blues and Dallas Mavericks in the NBA. Bill, thanks for the time.

St. Louis 340
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Burger King’s Impossible Burger Test Brings In Traffic

PYMNTS

Following the pilot-test rollout of a Whopper made with the vegetarian-friendly Impossible Burger, locations in Burger King ’s St. Louis test market reportedly exceeded the restaurant’s foot traffic national average by 18.5 percent in April. City locations brought in 16.75

St. Louis 147
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Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

PYMNTS

From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. That said, minimal backlash to the KD brand. It will only help his brand.”.

Branding 101
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NEW STUDY: Why Fast Food Isn’t Innovating Fast Enough

PYMNTS

According to PYMNTS research, most brands in the QSR space are losing the innovation race. After debuting mobile order-ahead services in 2012 and overhauling them in 2014, national bakery-cafe chain Panera Bread has become one of the leaders in the race to innovate among QSRs. . Most recently, the St.

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Retail Pulse: Microsoft To Open London Flagship; Walmart Hires Tech Exec

PYMNTS

Burger King locations in a St. Louis test market reportedly saw foot traffic that exceeded the national average by 18.5 The brand has said it would roll out the burger later in the year nationwide. In Other Brick-and-Mortar News . City locations in the U.S. brought in 16.75

Retail 108
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Panera Gives Its Customers A Verbal Order-Ahead Assist

PYMNTS

Earlier this month, the St. Louis, Missouri-based company partnered with Google to allow customers to place orders using simple phrases like, “OK Google, ask Panera for delivery,” or “OK Google, talk to Panera.”. It’s also about being one of the first national brands to embrace the next stage of mobile ordering, according to Berinato.

St. Louis 113
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This Time, We Want You To Drink The Kool-Aid

PYMNTS

We have a significant level of awareness,” said Andrew Louie, brand manager of refreshment beverages at Kool-Aid’s modern corporate parent company, Kraft. The brand continues to be extremely popular, even though it’s over 50 years old.”. Louis, Missouri; Oklahoma City, Oklahoma; and Jacksonville, Florida.

Nebraska 131