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Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163
Branding Minneapolis social media Company 163
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What Evine’s Surprisingly Dramatic Journey Means For The Future Of Home Shopping

PYMNTS

MAY 14, 2018

Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. He also made a clear effort to give the brand an update and something of a makeover. Evine is getting ready to expand.

Los Angeles 139
Los Angeles social media New York Video 139
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