Digital Exercise Brands Get Pumped Up As In-Person Fitness Loses Muscle
PYMNTS
SEPTEMBER 16, 2020
With athleisure brands like Lululemon doing better than expected numbers on the strength of “lockdown chic”— running shoes and yoga pants — trendlines continue to point to permanent digital shifts in how we do fitness. That’s left boutique yoga and bar-method studios scrambling to reinvent by shifting their courses online as well.
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