article thumbnail

NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
article thumbnail

Branding your accounting firm online

Abrigo

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Your online first impression begins with your website. Is it easy to navigate?

Branding 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Menswear Brands Get An Online Spotlight With Deal-Of-The-Day Platforms

PYMNTS

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169
article thumbnail

New Data: How Online Merchants Build Consumer Trust In The Digital 3.0 Economy

PYMNTS

It has now been six months since the coronavirus outbreak was declared a pandemic on March 11, and consumers are more likely than ever to shop and pay online, not only for retail goods, but for groceries and food orders from restaurants. adults now purchasing food, groceries and retail items online.

Online 248
article thumbnail

Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

article thumbnail

Apple Card Users Can Now Make Online Card Payments

PYMNTS

With a new website Apple has launched, Apple Card holders will be able to check balances and do business online, the company said, according to MacRumors. The site, card.apple.com , allows users to sign in and see their balance, their next payment due date and the total limit of their card.

Apple 233
article thumbnail

Commerce Principal Quoted in ForresterNow Report

Perficient

Forrester states that to provide an enhanced and optimized commerce experience in conjunction with fixed promotional options and marketplace platform requirements, B2B sellers need to supercharge all components of their marketplace ecosystem and online presence. Would you put up the same signs?

Report 495