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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

Scooters are so retro that they are almost brand new. Large billboards will go into these markets: San Francisco/Oakland, Columbus, Dallas, San Diego, Portland, Los Angeles, Denver, Atlanta, Reno and Nashville. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months.

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How Much Is Lady Gaga Worth To The Super Bowl?

PYMNTS

Last year’s Super Bowl alone, a 24-10 victory by the Denver Broncos over the Carolina Panthers, drew the third-thighest Nielsen rating in TV history, an average of 111.9 That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. million viewers tuning in. But that audience spiked to 115.5

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When QSRs Think Really Outside The Box In The Innovation Race

PYMNTS

The drive-thru window, for example, first met the market in 1947 when it was introduced to the world by Sheldon “Red” Chaney, operator of Red’s Giant Hamburg in Springfield, Missouri. and leading the field when it came to introducing mobile order-ahead to the market. Really outside the box, as it turns out.

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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76
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CEO Roundtable: Ideas for a successful 2023

Independent Banker

One of the biggest challenges is simply navigating market uncertainty related to Federal Reserve policy and the direction of the economy. Anita Drentlaw , CEO, president and CFO at $190 million-asset New Market Bank in Elko New Market, Minn. billion-asset ANB Bank in Denver. Anita Drentlaw, New Market Bank.

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The Beauty Tech Revolution: The Startups, Investors, Products And Tech Reshaping Personal Care

CB Insights

Colorescience , a chemical-free skin care brand, ranked third with a $15M investment. Within branded cosmetics, startups focused on skincare have attracted the most deals. In the face of heightened startup activity, beauty corporates have become more aggressive in the private markets. Series A in March. L’Occitane.

Trends 28