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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Facebook Takes On Zillow With Dynamic Ads For Real Estate

PYMNTS

According to reports, the social media giant has launched “Dynamic Ads For Real Estate,” a new advertising feature that might just challenge Zillow’s supremacy in the digital retail arena. Denver, Houston, Miami, and Washington, D.C. Users can view said listings in Instagram or Facebook feeds in a slideshow format.

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Impact Roadshow | Denver, CO

Filene

Social Media Advisory - Done effectively, social media efforts can: engage current and potential members, enhance communication efforts, grow bottom line results, and build social equity and awareness for the credit union.

Denver 28
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Impact Roadshow | Denver, CO

Filene

Social Media Advisory - Done effectively, social media efforts can: engage current and potential members, enhance communication efforts, grow bottom line results, and build social equity and awareness for the credit union.

Denver 28
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Making A Plant-Based Jerky For The Lone Star State

PYMNTS

The Market. All Y’alls Foods’ target market is broader than just vegetarians. To get the word out about its products and educate the market, All Y’alls Foods is working with a few moderate influencers, who might have 25,000 to 50,000 social media followers. It is powered by Shopify and accepts credit card payments.

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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

To provide current and potential Lime customers a deeper education on how to use its scooters and bikes more safely, the company is launching a $3 million marketing campaign — the company’s largest campaign so far, according to Taylor Bennett, Limes’s director of public affairs — centered around safety.

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How Much Is Lady Gaga Worth To The Super Bowl?

PYMNTS

Last year’s Super Bowl alone, a 24-10 victory by the Denver Broncos over the Carolina Panthers, drew the third-thighest Nielsen rating in TV history, an average of 111.9 That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. million viewers tuning in. But that audience spiked to 115.5