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Retail Pulse: goop Finds Stickiness In New York, Opens ‘Lab’; Nordstrom To Offer Early-Bird Pickup

PYMNTS

Digitally native brands often test the retail waters with pop-up shops, and, after some offline success, they may expand their concepts with permanent locations. The opening comes just over a decade after the brand’s chief executive, the actress Gwyneth Paltrow, published her first goop newsletter in the United Kingdom.

New York 116
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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints.

Branding 123
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Clavell laid out exquisite details of life in feudal Japan so that the readers could live it as well as read it, according to The New York Times’ review of the book. Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. “You

Retail 226
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Retail Pulse: Toys R Us Returns With Small Retail Stores

PYMNTS

Iconic brick-and-mortar retailers are sometimes reinvented, and return to the world of retail with smaller-format concepts. The parent of the Toys R Us brand, Tru Kids , plans to bring stores under the legendary name to the United States for the 2019 holiday season. In Other Brick-and-Mortar News.

Retail 150
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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

The health crisis has forced the sector to hasten its use of technology to improve customersexperiences at the drive-thru, to streamline curbside pickup orders and to cater to a limited number of dine-in patrons. . New York-based burger chain Shake Shack is no exception.

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

Retail 210