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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

The health crisis has forced the sector to hasten its use of technology to improve customersexperiences at the drive-thru, to streamline curbside pickup orders and to cater to a limited number of dine-in patrons. . New York-based burger chain Shake Shack is no exception.

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Online-Only Brands Come Of Age At The Right Time

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While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Retail Pulse: goop Finds Stickiness In New York, Opens ‘Lab’; Nordstrom To Offer Early-Bird Pickup

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Digitally native brands often test the retail waters with pop-up shops, and, after some offline success, they may expand their concepts with permanent locations. Since then, the company has tried its hand at pop-up locations in areas like Aspen, Sag Harbor, New York, Dallas and London. In Other Brick-and-Mortar News.

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Glossier Brings Shops To Nordstrom

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With its perfume that has a cult-like following, Glossier is opening temporary shops in seven Nordstrom locations, with the inclusion of the retailer’s New York flagship. A Nordstrom partnership should help Glossier reach more shoppers who don’t reside close to its Los Angeles and New York stores, per the report.

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Why North American Merchants Are Adopting Alipay In-Store (And Online)

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To serve travelers from China who want to shop in-store and online, retailers thousands of miles away from Asia are accepting Alipay in brick-and-mortar stores and on the web. Apparel brand GUESS?, for instance, partnered with Alipay to bring the payment option into select locations across its brands last year.

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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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DraftKings To Merge With Other Companies, Go Public

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Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

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