PYMNTS

FEBRUARY 25, 2020

Experiential marketing is one of the most commonly discussed and executed strategies in the 2020 connected commerce world. 73 percent: Share of millennials who are doing DIY home improvement. 19 percent: Growth rate of “experience-driven” brands, per one recent report.

Retail 130

Retail Millennials Tools Innovation 130

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

Millennials 29

Millennials Marketing Strategies Strategy Branding 29

Insights on Business

APRIL 28, 2017

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

The Financial Brand

OCTOBER 8, 2020

a digital app tightly tied to in-person experience. The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand. Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0,

Strategy 39

Strategy America Branding Retail 39

PYMNTS

FEBRUARY 21, 2020

As Pizza Hut stumbles financially and Domino’s races ahead, the commitment to the customer experience is under a microscope, and home delivery is a critical element of that experience. QSR magazine and other analysts point to a direct link between delivery and the consumer experience and consumer satisfaction.

Customer Experience 146

Customer Experience Operations Millennials Online 146

The Financial Brand

MARCH 8, 2020

The post Why Millennials and Gen Z Love the Biggest Financial Institutions appeared first on The Financial Brand. Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.

Millennials 32

Millennials Branding Technology Branch Strategies 32

The Financial Brand

OCTOBER 26, 2020

The post Four Ways Banks Must Change Before Millennials & Gen Z Will Love You appeared first on The Financial Brand. Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.

Millennials 27

Millennials Branding Fintech Customer Experience 27

The Financial Brand

OCTOBER 18, 2018

This costs financial institutions countless new customers. The post Why Millennials Refuse To Open Bank Accounts Digitally appeared first on The Financial Brand. Clunky digital account opening is the biggest reason applications are abandoned.

Millennials 30

Millennials Branding Customer Experience Digital Banking 30

Insights on Business

FEBRUARY 27, 2019

The ingredients that will help execute the digital first mission include: Customer experience: Who are the digital-first customers and what do they expect? Customer experience. We need to consider the needs of all types of customers. Use case: Focus on the millennial market with mobile. To be clear.

Customer Experience 107

Customer Experience Mobile Millennials Examples 107

PYMNTS

MARCH 6, 2020

Price reductions from consumers’ favorite brands would solve their issues, but retailers cannot drop prices as low as some might like. It is not like traditional credit, [and that attracts] customers slightly younger than our core average customer age.”. Millennials and members of Gen Z are already on board with BNPL.

Retail 131

Retail Branding Millennials Mobile 131

PYMNTS

AUGUST 14, 2019

Moving deeper into the quarter, inventory became a mounting problem due to a combination of factors, including a miss on key women’s sportswear private brands, a slow sell-through of warm-weather apparel and accelerated decline in the international tourism business. He noted that the second quarter got off to a slow start.

Columbus 100

Columbus DC Branding Google 100

PYMNTS

APRIL 24, 2018

Dwyer shared how brands can start to think about doing that, and how Taylrd is already doing so as the menswear company embarks on a U.S. As retail, eCommerce and brand awareness continue their transformation, Dwyer has three best practices for merchants to keep at the forefront of their minds and strategies. Staying Physical.

Retail 156

Retail Branding Mobile Millennials 156

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. Cisco smart collaboration systems help solve these issues as part of a workplace strategy.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

SEPTEMBER 6, 2018

Here's how financial marketers can win more Millennial relationships by blending a private banking model with a digital banking experience. The post Building a Hybrid Digital + Private Banking Model for Millennials appeared first on The Financial Brand.

Millennials 19

Millennials Digital Banking Branding Marketing 19

Social Assurance

APRIL 13, 2021

For most financial brands, Artificial Intelligence, Machine Learning, and Cognitive Banking are still concepts and buzz words that we hear at a conference or read in an industry-related article (not like this one you’re currently reading) that leaves you more intimidated than empowered. How can financial brands use AI? Net Income.

Branding 15

Branding Fraud Arizona Data 15

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

NOVEMBER 19, 2019

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.

Cards 140

Cards Apple Data Innovation 140

William Mills

AUGUST 11, 2016

They discuss key insights from their article in the 2016 Bankers as Buyers Report titled, “The Payoff of Bank-Branded Mobile Wallets With Tender Reciprocity.” Interview Topic: The Payoff of Bank-Branded Mobile Wallets with Tender Reciprocity. ” For the full transcript of the interview, see below. McWilliams.

Branding 40

Branding Mobile Retail Strategy 40

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. But McDonald ’s Corp.

Online 101

Online US Payments Mobile 101

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 36

Millennials Community Bank Community Branding 36

NCR

APRIL 16, 2018

With tech evolution shaping customer expectations, regulatory changes creating new compliance demands and industry competition increasing all the time, banks need to get their strategy planning and execution right in order to succeed. Digital demands. Image: mdgomes via iStock.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

The Financial Brand

JULY 1, 2020

If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions. The post Financial Institutions at Risk of Losing Out in Coming Wealth Transfer appeared first on The Financial Brand.

Millennials 37

Millennials Tools Branding Fintech 37

The Financial Brand

FEBRUARY 19, 2023

This article Customer Engagement at Credit Unions Is Slipping: Here’s How to Reverse the Trend appeared first on The Financial Brand. Credit unions' advantage in customer engagement is shrinking. Gallup research suggests three strategies to reverse this troubling trend.

Trends 31

Trends How To Branding Strategy 31

NCR

FEBRUARY 17, 2017

Multichannel is about offering as many customer touchpoints as possible and can involve different strategies for different channels. Omnichannel is more focused on unifying the customer experience across all channels. One important distinction to make is between omnichannel and multichannel.

ATM 85

ATM Mobile Strategy Fraud 85

NCR

NOVEMBER 6, 2017

Banks have spent a lot of time in the last few years trying to attract the attention of affluent millennial consumers – those born between the early 80s and mid-90s, who are currently an immensely attractive segment for financial institutions. Don’t mix them up with millennials. hours a day on their smartphones.

Millennials 73

Millennials Study Groups Mobile 73

PYMNTS

JULY 18, 2019

As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”. Against that backdrop, said DeRosa, financial firms are getting more comfortable with a “minimum viable product” that may not be at the forefront of innovation but helps establish a foothold from a brand perspective.

Innovation 155

Innovation Study Technology Millennials 155

The Financial Brand

FEBRUARY 24, 2021

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand.

Community Bank 24

Community Bank Community Millennials Branding 24

The Financial Brand

FEBRUARY 24, 2021

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Pineapples are Helping Community Banks Attract Younger Customers appeared first on The Financial Brand.

Community Bank 15

Community Bank Community Millennials Branding 15

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers.

Branding 100

Branding social media Millennials Study 100

NCR

DECEMBER 20, 2016

For banking customers, engagement comes from the power of habit, as many of them stick to the local vendor they once chose, once and for all. It is also a good indicator and predecessor of loyalty, which is an ultimate goal of any customer-brand relationship. Lesson 2: Know thy customer.

Retail 40

Retail Video Millennials Mobile 40

NCR

AUGUST 2, 2016

Understanding how reviews, a form of user-generated content, fits into a social media strategy and more importantly adheres to banking regulation set forth by the compliance department. Many brands are already using social media in their marketing and sales, and many are using it as an extension of their service. Tools That Can Help.

Online 40

Online social media Management Compliance 40

CB Insights

NOVEMBER 6, 2018

Search data helps brands understand shopper preferences. Beauty brands partner with Google Assistant and Home. Messenger taps brands for beauty bots. Instagram powers digital beauty brands. Google’s search data helps brands understand beauty shopper preferences. YouTube powers beauty influencers.

Google 72

Google Apple Industry Branding 72

The Financial Brand

JANUARY 2, 2022

The post Top Gen Z Trends Impacting Banking In The Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.

Trends 42

Trends Banking Trends Analysis Branding 42