PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. It’s also a play to capture TikTok’s Gen Z and millennial audience. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative.

social media 257

social media Video Branding Online 257

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Branding Marketing 101

NCR

JUNE 8, 2016

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

social media 40

social media Millennials Strategy Industry 40

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

social media 155

social media Report Study Trends 155

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. The companies said it would include a combination of permanent locations and pop-up shops, CNBC reported. Former Snap exec Imran Khan and his wife launched the company. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

APRIL 25, 2016

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat.

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

social media 135

social media Branding Course United States 135

PYMNTS

JUNE 18, 2020

The financial technology company is regarded for helping to make trading in vogue with millennials, Reuters reported. “We The company noted in a separate tweet that its systems had been completely brought back online and its web platforms were working. “We We were able to resolve this at 9:39 AM PST,” Robinhood said in a tweet.

social media 174

social media Millennials Marketing Financial Technology 174

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. . ” .

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. The Market and Millennials. The company also seeks to serve consumers who have a lot of watches. The Perfect Fit.

Millennials 146

Millennials social media Retail Maine 146

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. Shopping online is second nature for most consumers, especially millennials and Gen Z.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

MAY 16, 2017

At TechCrunch’s NYC Disrupt event this week, Glossier and Outdoor Voices ‘ founders spoke about how their companies are shaking up their respective industries by bringing out about a more friendly and inclusive approach to engaging with consumers. over the next few years.

social media 100

social media Millennials Community Meeting 100

PYMNTS

APRIL 23, 2018

More than 170 restaurant brands brought in $200 million — or more — in U.S. Yet Mark Kalinowski of Kalinowski Equity Research said that some brands are growing particularly fast, CNBC reported. Within the study, it was found that millennials are ranking chain restaurants with higher placement than prior generations.

Millennials 122

Millennials social media Branding Study 122

PYMNTS

FEBRUARY 24, 2017

Cosmetics and beauty company Revlon Inc. To do so, it’s getting a little help from a company that knows a thing or two about eCommerce: Amazon. Digital is so important to us as a company,” said Eunice Byun, vice president of global digital marketing. That’s where the consumer is.

Millennials 121

Millennials social media Strategy Branding 121

NCR

JANUARY 12, 2017

For banks and financial institutions, a social strategy that utilizes the entire social ecosystem to deliver relevant, personalized information can help brands communicate with a broader range of current and prospective customers. So how can you use social in the most effective and efficient ways possible?

social media 40

social media Video Branding Examples 40

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

Millennials 45

Millennials social media User Experience Branding 45

NCR

JUNE 29, 2016

More worrisome are the kids who can’t remember a time before social media. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. According to Gallup’s most recent report , barely 25% of all millennials feel an emotional attachment to a brand.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

DECEMBER 23, 2019

They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

Retail 131

Retail social media Millennials Analytics 131

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. New brands are still being built through brick-and-mortar sales. If a shopper walks into a store looking to buy a product, they likely have a few brands or manufacturers in mind.

social media 100

social media Branding Retail Online 100

PYMNTS

APRIL 19, 2016

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

social media 100

social media Millennials San Francisco California 100

Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

PYMNTS

AUGUST 11, 2017

This is evident with China’s JD.com snapping up luxury brand marketplace Farfetch for a cool $397 million this summer. This is due to the fact that hot spot destinations are more apt to have better access to high-end brands. The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

AUGUST 26, 2019

The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen. Herbivore identifies as a prestige skincare brand that sells a lot more than just soap. And as Herbivore is growing up, it is changing.

social media 109

social media Branding Capital Millennials 109

NCR

JUNE 20, 2016

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

Millennials 40

Millennials social media Guidelines Branding 40

PYMNTS

JANUARY 22, 2020

The webinar featured Karen Webster from PYMNTS and Amy Parsons, senior vice president of global acceptance at Discover Financial Services and its payments brand, Discover Global Network. By comparison, 32 percent of Gen Z, 35 percent of millennials and 22 percent of Gen X consumers buy online from the same store. Trust Issues.

Retail 137

Retail Millennials New York City social media 137

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

Millennials 40

Millennials Fraud social media Survey 40

PYMNTS

FEBRUARY 24, 2020

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.

Tools 146

Tools Milwaukee Millennials social media 146

PYMNTS

JULY 9, 2018

When J.Crew notched 1 percent same-store sales growth last month, it was a cause for celebration – particularly for a brand that has been somewhat stalled for the last several years. Once ascendant among young working professionals, the brand has boosted its efforts to keep up with the times. The numbers don’t lie.

Branding 100

Branding Millennials social media Retail 100

PYMNTS

DECEMBER 4, 2017

So, what does a brand like Jim Beam gain by making fun of voice-activated consumer electronics and the Internet of Things? Adding a celebrity to the family is always a good way to catch the millennial demographic’s eye. As a retail brand, Jim Beam has been around for over 200 years and seven generations.

Kentucky 108

Kentucky Apple Millennials social media 108

PYMNTS

SEPTEMBER 16, 2019

Analysts pinpoint certain companies as bellwethers for the performance of a sector. Retailers scour social media to find influencers and designer bellwethers to turn trends into sales. Pundits identify bellwether states to predict election outcomes. consumers shop and pay — today and in the future. This group of 60 million U.S.

Millennials 222

Millennials Study Course Trends 222