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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. Parties vested in your bank’s success abound in your community. Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in.

Branding 195
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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. Instead, we give those dollars to the community.”. Asset size: $1.36

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Perficient’s Bright Paths Program Welcomes 25 Women to Tech in Detroit

Perficient

Today, Perficient colleagues are excited to welcome 25 new women to the tech industry as the first Perficient Bright Paths training program kicks off at an online pop-up campus in Detroit! BONUS: What Perficient Leadership Says About Driving STEM Education and Career Opportunities. Welcoming Women to the World of Technology.

Detroit 520
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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank. Build your community.

Community 139
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Two Perficient Colleagues Recognized in CRN’s 2020 Women of the Channel

Perficient

Perficient is excited to announce that CRN ® , a brand of The Channel Company , has named Lynn Brading , director of Digital Experience Alliances, and Liz Stuart , alliance director for Emerging Solutions, to its esteemed 2020 Women of the Channel list! “We BONUS: See how Lynn’s philosophy on teamwork helped grow her career at Perficient.

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Wintrust, NCR Team For Digital First Banking

PYMNTS

Wintrust is a $43 billion platform with 15 branded community bank subsidiaries and will leverage NCR to help provide a new "unique branded experience" and aid customers across its 180 locations, changing the experience at both digital and branch channels, the release stated. “We

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. For example, Mastercard has working with Riot Games for esports, which owns League of Legends online, and over the past two weeks sponsored the League of Legends U.S.