4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?
Gonzobanker
OCTOBER 21, 2015
Both Barbara and Robert encouraged a hyperfocus on the online channel and Barbara declared an end to fancy MBA language and discouraging meetings to bring in a testing and learning culture of fun. “I Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal.
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