South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market.

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Independent Banker

AUGUST 31, 2021

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. The disruption, it turned out, had been caused by a food distribution event.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

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PYMNTS

APRIL 13, 2020

In what appears to be an unprecedented move, an industry trade association is stepping in to help restart a retail community hit hard by the COVID-19 pandemic. It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. 17 to 23 and Sept.

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PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “As is the case for any live marketplace, real-life events have ramifications on market performance. The sneaker market is changing, too, according to the report. The company announced in its report that it has reached $2.5

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Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event.

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Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

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PYMNTS

DECEMBER 17, 2020

est., the TikTok community will be able to shop for Walmart fashions from some of the app’s most popular creators, William White, chief marketing officer, Walmart U.S., It also gives the retail giant a new way to engage users “while bringing our own brand of fun.” . During a Walmart livestream scheduled for Friday (Dec.

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PYMNTS

MAY 3, 2018

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

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PYMNTS

NOVEMBER 30, 2020

trillion total addressable market. “We Still, the company disclosed in the filing that it sees the firm’s serviceable addressable market — a measure of total potential business in its current core areas — as $1.5 That includes $1.2 trillion for short-term stays and $239 billion for experiences. That included $1.8

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PYMNTS

SEPTEMBER 14, 2020

In fact everything is new from the virtual runways to the individual shows getting precedence over the more general events. But Lowe’s is trying to upgrade its image as a home décor brand, and it is using this year’s event to tie in with top tier designers. which helps brands finance shipments to stores.

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PYMNTS

FEBRUARY 24, 2020

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. For retailers, it can be as simple as an in-store event or a high-profile design that consumers will travel to visit. So, what constitutes experiential marketing for retailers? Golf games at the mall?

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William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

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PYMNTS

NOVEMBER 14, 2019

There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a massive number of consumers underserved. The first of which, he said, was that all of these big brands weren’t really focused on runners and running as of the early 21st century.

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PYMNTS

JUNE 9, 2016

’s Gamer Network and its flagship event, the EGX gaming convention. We asked our community where they prefer to buy and pre-order their games, and Amazon was overwhelmingly their number one choice,” Rupert Loman, CEO of Gamer Network, said in a statement. However, that comes with just as many of its own dangers.

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PYMNTS

MARCH 26, 2020

To regain some of that ground, Connie Davis, senior vice president at FIS , told PYMNTS in a recent interview, FIs — particularly credit unions (CUs) and community banks — must transform the way they think about digital offerings and connected experiences. That means they can compete more effectively against digital-only competitors.

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PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand.

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PYMNTS

OCTOBER 11, 2018

And though Publix has closely guarded its turf – particularly in its home state of Florida – in 2015, Safeway took over three Albertsons stores and poured $30 million in bringing the West Coast brand to Publix country. Instead, it is floating a different type of test balloon in the market by opening one of its Lucky’s Markets in Delray Beach.

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PYMNTS

DECEMBER 17, 2020

17) announced a “first of its kind” event scheduled for Friday, Dec. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. There’s no better example of the trend’s proliferation than Walmart and TikTok , which on Thursday (Dec.

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Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

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Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. See open jobs or join our talent community for career tips, job openings, company updates, and more!    

Industry 221

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Fintech Labs Insights

MARCH 14, 2024

It’s time to register for the events you’re considering. For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. But there is much more to choose from.

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South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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PYMNTS

JULY 13, 2017

But Meeker turned out to be wrong because there was a community waiting to be built. Building A Community . And that enthusiasm for their first product pushed BarkBox to expand more than its user base in its early days; it’s also shifted its brand. BarkBox has since become Bark&Co., The Horizon.

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Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. We’ve seen this throughout the COVID-19 pandemic , and we’re seeing it now with the events in Kentucky. These community leaders play a vital role in helping areas react, regroup, and rebuild. Communicate.

Community 15

Community Branding Resources Kentucky 15

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

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South State Correspondent

NOVEMBER 27, 2022

The French Deposit Defense stops a bank from executing a deposit promotion in a local market. Let’s say Bank A comes out with a 2.00% money market account, which is substantially above the current market average of 25 basis points (current money market promotions HERE ). The French Deposit Management Defense.

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PYMNTS

NOVEMBER 19, 2018

As the go-to destination for event tickets and the official ticketing partner to so many incredible sport clients, we’re always looking for ways to enhance the fan experience while simultaneously adding value to our partners,” Jared Smith, president of Ticketmaster, said in a press release.

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PYMNTS

NOVEMBER 9, 2018

For digitally native brands moving from the web to brick and mortar, startups are providing a platform to help with the transition. When brands are ready to open up shop, Nejati seeks to help them go from idea to grand opening in about a month. At the same time, he noted that he is seeing stores hosting more events.

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Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers.

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ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Plan ahead of time.

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