Independent Banker

JANUARY 31, 2022

With consumer expectations seeming to evolve faster every year, community banks could consider partnering with a fintech to keep up with technological innovation. Swashbuckling, nimble, well-funded and unapologetically entrepreneurial, fintechs are offering innovations that allow community bankers to dream big in a host of ways.

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Community Bank Community Fintech Risk Management 159

ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand.

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Texas Branding Community Marketing Strategies 35

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Community Bank Study Community Marketing 37

Independent Banker

NOVEMBER 21, 2021

includes (from left): Christina Johantgen (head of marketing and creative), Joe York (head of product), Kelsey Cahill (summer associate), Jackie Charron (chief operating officer and executive vice president), Debbie Morin (chief financial officer), and CEO Charley Cummings. Building a bank brand with impact. By Margaret Littman.

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PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

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Branding Los Angeles California Video 165

ABA Community Banking

OCTOBER 19, 2020

The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials. The post ABA Honors Seven Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

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PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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Bank Innovation

FEBRUARY 16, 2016

Silicon Valley is coming to banking? That happened long ago — just ask Silicon Valley Bank, a financial institution built to serve the world’s center of innovation. Few bankers can claim better knowledge of what the tech giants are up to. Startups, you say? SVB claims it banks a staggering two-thirds Read More.

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Community Bank Branding Community Innovation 244

PYMNTS

APRIL 29, 2020

Brands CEO David Gibbs said the firm saw early signs of recovery in markets first impacted by the coronavirus and stabilization in other places. Globally, Pizza Hut had seen a mass shift in brand messaging focusing on contactless services, food safety, team member safety and giving back to the community,” Gibbs said.

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PYMNTS

MARCH 17, 2020

We’re taking decisive actions across the business to help protect employees, customers and others in the communities we serve.”. L Brands, Inc. , L Brands, Inc. , At the same time, the retail brand’s home office associates have been asked to telecommute from their residences if they can. L Brands Inc. L Brands Inc.

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Independent Banker

MARCH 31, 2022

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

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Community Bank Community Payments Meeting 91

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Marketing Strategies Strategy Marketing social media 91

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle.

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Branding Comparison Community Marketing 140

Bank Innovation

DECEMBER 18, 2018

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Invest in mobility Any millennial will […].

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PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

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Branding Los Angeles Community Millennials 124

PYMNTS

JULY 6, 2020

More bankruptcies both announced ( Lucky Brand ) and rumored continue to shake the format. The risk of closing malls, the report said, has the potential to reshape entire communities, which are debating whether abandoned malls can be turned into office space or affordable housing. on the residential component.

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PYMNTS

AUGUST 14, 2020

We’re pleased to support such a large number of the world’s leading luxury brands who are leveraging our global platform to navigate the current landscape, including our top 20 direct brand e-concessions who, together, have benefitted from a doubling of sales year on year,” said José Neves, Farfetch founder, chairman and CEO. “I

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Marketing America Branding Report 153

PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “As is the case for any live marketplace, real-life events have ramifications on market performance. The sneaker market is changing, too, according to the report. The company announced in its report that it has reached $2.5

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Report Marketing Trends Community 185

PYMNTS

JULY 30, 2019

With the platform, the company can tap into a highly engaged community for research. Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market.

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Branding Cards Community Analytics 129

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Community Bank Community Marketing Banking Trends 34

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. As a result, the 5.5

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Branding social media San Francisco Community 107

ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

Branding 126

Branding social media Community Bank Marketing 126

PYMNTS

APRIL 26, 2017

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Title Nine’s VP of marketing and eCommerce, Chrissy Ginieczki, commented on what the Kibo eCommerce solution enables and what the company’s goals are down the line.

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Customer Experience Branding Community Retail 100

PYMNTS

APRIL 15, 2019

With the help of subscriptions and expert knowledge from the dental community, eCommerce innovators are disrupting the dental care space. To provide consumers with a more affordable option, Khayat set out to start the BURST Oral Care brand. The Electric Toothbrush Market. They also offer a special-edition “rose gold” toothbrush.

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Community Online Branding Innovation 109

PYMNTS

MAY 3, 2018

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

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Branding Portland New York City Retail 100

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Marketing Strategies 41

Marketing Strategies Community Strategy Marketing 41

PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

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Community Bank Community Cards United States 118

PYMNTS

AUGUST 16, 2019

Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. The retailer also plans to team with Facebook on brand curation starting next year — “identifying and engaging with brands that have built a strong online community on the social media platform.”.

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Branding Retail social media Houston 101

Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. Care Disparity Addressed. Social determinants of health have been long identified.

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Community System Trends Tools 429

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Baalm started out as a beauty newsletter called Le CultureClub, which evolved into a paid membership community to support members’ beauty goals.

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Marketing Video Branding New York 131

Perficient

FEBRUARY 10, 2021

You need a sophisticated system that can take that buyer’s abandoned cart information and move it through a nurture program of marketing activities that are personalized to them. To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. We have created a Marketo-Magento Connector to do just that.

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Marketing Automation Marketing Community System 340

Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

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Branding Nashville Los Angeles Conference 60

Perficient

JANUARY 5, 2021

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets. Ostasz, AVP of U.S.

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Leadership Denver Charlotte Ohio 531

Abrigo

JANUARY 17, 2024

Takeaway 2 AML staff should recognize human trafficking red flags and know their customers well to help detect suspicious activity in their communities. One issue that hurts people and communities everywhere is human trafficking, and January is Human Trafficking Awareness Month.

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Training Community Software Texas 259

PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

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Marketing Los Angeles Branding Customer Experience 141