The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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The Financial Brand

APRIL 21, 2021

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

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South State Correspondent

FEBRUARY 22, 2024

Banks consistently produce under their cost of capital. For example, at present, return on equity performance is about 12% for the average community bank. However, for the average bank, their cost of capital is between 9% and 14% depending on the bank’s equity liquidity with an average of 12.5%. Why is that?

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The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

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The Financial Brand

MARCH 21, 2023

This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand.

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The Financial Brand

JULY 6, 2023

This article There Are Only Two Kinds of Community Banks: The Innovative & the Doomed appeared first on The Financial Brand. Veteran banker Jay Sidhu frets time is running out for community banks to get serious about innovation. He has ideas for motivating change.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Funding Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

JANUARY 22, 2024

This article Evolving Alongside Community Banks: A Conversation with ICBA’s Rebecca Romero Rainey appeared first on The Financial Brand. The president and CEO of the Independent Community Bankers Association on the dynamics shaping community banking today and her vision for the industry's future.

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Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one.

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The Financial Brand

JUNE 24, 2021

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Gonzobanker

FEBRUARY 23, 2022

A financial institution’s Banking-as-a-Service strategy needs to be more than an extra credit project for the I.T. The Banking-as-a-Service (BaaS) gold rush has clearly begun. Early adopters are earning prestige while investors and a hoard of community banks explore the opportunity to tap into this new source of revenue.

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The Financial Brand

MAY 26, 2021

Building up digital capabilities and tapping partnerships with fintechs with special expertise can breathe new life into traditional banking. The post How One Community Bank is Reinventing Itself for Future Relevance appeared first on The Financial Brand.

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The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Alex Jimenez

APRIL 7, 2024

In late 2022, as the US unemployment rate hit a nine-year high, bank executives met to discuss changes in their strategy. Many banks seemed to be doing that in the past two years, despite accelerating innovation during the pandemic. Some reported that they were de-prioritizing digital transformation in favor of cost-cutting.

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The Financial Brand

AUGUST 18, 2020

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.

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The Financial Brand

DECEMBER 16, 2021

A small Florida bank seeks to fill a niche by serving riskier businesses — nationally — that other financial institutions shy away from. The post Why (and How) a Community Bank Cultivates Crypto & Cannabis Clients appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Independent Banker

MAY 31, 2022

Josh Prejean (right) of Bank of Zachary, here with mortgage client David Rozas, says community banks must compete through customer service. We look at how community banks can counter nonbanks’ offerings through streamlined technology, customer service and other strategies. Josh Prejean, Bank of Zachary.

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The Financial Brand

JULY 8, 2021

The post How Community Banks Can Foster (and Benefit From) Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Local financial institutions should be a natural for serving many underbanked consumers. Here's why they're not and how to change it.

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The Financial Brand

AUGUST 23, 2020

Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it. The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand.

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The Financial Brand

MARCH 24, 2023

This article NYCB’s Strategy Shift Gets Big Boost from Signature Deal appeared first on The Financial Brand. Now it has picked up a not-so-secret weapon in that battle — Signature's private client relationship banking teams. NYCB needs to keep growing deposits.

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The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JULY 4, 2021

The post How Community Banks Can Stay Relevant in the Face of a Digital Assault appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional strengths still count, yet the ability to innovate and adapt are key. Asset size does play a role, bankers and others note.

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Jeff For Banks

JANUARY 12, 2019

Then, as now, my working theory is that the best boards are ones that approve strategy and hold management accountable for achieving it, and effectively dispatch their duties as described by the FDIC above. And it doesn't matter if they are in Ag Supply or are the brand manager for the Dallas Cowboys.

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Jeff For Banks

JANUARY 12, 2019

Then, as now, my working theory is that the best boards are ones that approve strategy and hold management accountable for achieving it, and effectively dispatch their duties as described by the FDIC above. And it doesn't matter if they are in Ag Supply or are the brand manager for the Dallas Cowboys.

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The Financial Brand

APRIL 6, 2020

An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic. The post A Veteran Financial Marketer Devises a COVID-19 Strategy appeared first on The Financial Brand.

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The Financial Brand

MAY 20, 2019

Community banks and credit unions need to respond to digital opportunities by changing operational structure and internal culture. The post How Community Banks Can Compete In The Digital Age appeared first on The Financial Brand.

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South State Correspondent

APRIL 19, 2023

As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months. This is one of the great mysteries of community banking. Almost every community bank touts its commitment to the relationship. It starts with articulating a strategy.

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The Financial Brand

FEBRUARY 24, 2021

The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand. If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.

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South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? At an average of $1 million per year to operate, the branch is the most expensive per unit channel in banking, given that a good branch serves 2,000 to 3,000 customers.

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ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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The Financial Brand

DECEMBER 16, 2019

Community bank goes modern in a big way by pioneering a new core system and partnering with an unusual fintech-powered mobile banking club. The post Traditional Bank Stakes Its Future on Daring Digital Strategy appeared first on The Financial Brand.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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