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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Goldman Sachs To Pay $2.5B For General Motors' Credit Card Business

PYMNTS

Goldman Sachs has beat out competitor Barclays to buy General Motors (GM)'s credit card business, according to a report from The Wall Street Journal (WSJ). billion, and it furthers Goldman Sachs' push into Main Street lending. Without a well-known brand or branches, Goldman has turned to partnerships like the Apple Card , which had $4.5

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Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

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Shutting The Front Door On Online Fraudsters

PYMNTS

But it also has to be easy, fast and friction-free — now more than ever as a mass of consumers are moving their shopping, dining, working and leisure time online in response to the coronavirus outbreak. It’s a skill that has become mission-critical for a lot of brands in the last few weeks, he said.

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Path To World Series Brings Changes To Online Gambling

PYMNTS

It’s not exactly high time for legal online gambling yet – that comes in early 2020, with the Super Bowl and then the NCAA college basketball tournament – but the betting season is certainly heating up on more ways than one. And that new fuel comes as the legal online and mobile gambling industry in the U.S. elections.”.

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Could Online Intermediaries Control The Physical Point Of Sale?

PYMNTS

Consumers won’t be walking up to a cashier after standing in a checkout line to swipe a card when they visit a store. In a world where, as the Census says, 90 percent of retail sales still happen in the physical store, cards rule. Amazon, of course, owns Whole Foods and operates its own branded book stores and convenience stores.

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Card networks’ buy button goes global as competitive threats rise

Payments Source

At a time when many have shifted to digital payments to weather the coronavirus pandemic, the four main U.S. credit card brands are aggressively expanding their own take on digital commerce.

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