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Online Bank Aspiration To Give Cashback For Socially Responsible Shopping

PYMNTS

Online bank Aspiration, which has a socially conscious mission, recently announced it would give customers 3 to 5 percent back on purchases from socially conscious brands, according to a report by Bloomberg. Based in Marina del Rey in California, Aspiration bills itself as a socially responsible bank.

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The RealReal Partners With Gucci For Sustainability Effort

PYMNTS

The reCommerce luxury marketplace The RealReal announced a unique partnership this week, linking up with Gucci through the end of the year to launch an online shop featuring used Gucci items and promote a sustainable, circular economy for luxury fashion. It is the most in-demand men’s brand on The RealReal for the third year in a row.

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How Hims Taps eCommerce To Take Taboo Out Of Millennial Male Health

PYMNTS

Founded a little over a year ago, Hims seeks to tap the millennial male market by offering up skincare solutions, hair-loss products and erectile dysfunction medication (specifically, a generic form of Viagra) online. Mens health and personal care startup Hims offers up a pretty straightforward business proposition.

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Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business

PYMNTS

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

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Walmart Is Due For An Identity Check

PYMNTS

The chain this week said it has launched its Winemakers Selection , a line of 10 “distinctive labels” from California, France and Italy. In May, for instance, reports had Walmart and Lord & Taylor teaming up to create a store within Walmart.com for sales of such high-level fashion brands as Tommy Bahama, La La Anthony, H Halston and Effy.

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Is eSports The Next Great In-Store Experience?

PYMNTS

The term eSports can refer to a wide range of games in the competitive space, but in general the most popular ones are in the first-person shooter or multi-player online battle arena genres. These are particularly popular among Gen Zers, the up-and-coming generation that is starting to nudge millennials out of the headlines.

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