Deposit Profitability – The Operating Cost of Your Deposits
South State Correspondent
SEPTEMBER 30, 2022
The per year, per depository account cost of deposit sales and marketing by-product, can be seen below: A couple of items jump out at you when analyzing the above data. First, it makes sense that banks spend the most marketing dollars on business checking and money market accounts. CDs are much the same way.
Let's personalize your content