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Digital wallets must take hold in B2B

Payments Dive

“Digital wallets, once primarily associated with consumer transactions, have now firmly established their presence in the B2B realm,” writes a Mastercard manager.

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B2B must embrace digital payments

Payments Dive

B2B organizations have been slow to adapt to the changing demands and expectations of Gen Z,” writes a payments company vice president. “This is a huge mistake, and it can cost them dearly in the long run.”

Payments 370
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Amex acquires B2B automation company Nipendo

Payments Dive

The acquisition is the latest B2B move for the card company, which expects Nipendo’s capabilities to strengthen its position in that market.

Company 475
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How Amazon will Likely Influence Your B2B Marketplace Strategy

Perficient

With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B strategy– and boy has it made some waves. Unique B2B Needs. But what’s behind this trend?

Strategy 539
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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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The Importance of PIM for your B2B Marketplace Strategy

Perficient

Years ago, we published a piece that highlighted how PIM is a backbone for Ecommerce , which not only applies to just B2C commerce but also very extensively to B2B commerce. Buyers expect a B2C-like experience, and B2B is complex and has several nuances depending on the respective business models of each company.

Strategy 508
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Global Payments B2B leader mulls M&A

Payments Dive

The head of B2B at Global Payments is keeping an eye out for acquisitions as he focuses on bringing the company’s business-to-business services to market.

Payments 221
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.