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Market your community bank with first-party data

Independent Banker

Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. In addition, many marketers don’t have tools for capturing customer information themselves.

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GonzoBanker Awards 2017

Gonzobanker

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The Get Outta Dodge (and Focus) Award – Goes to Capital One for exiting a significant mortgage business to focus on cards and direct banking. New Hot Category Award : Marketing Automation. Heavy core conversions weighing us down.