Social Assurance

APRIL 4, 2016

But in an age of convenience and cards, cash rarely makes its way into my wallet or onto my To-Do list, and therefore dictates where I spend my lunch dollar. In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. He ordered a credit card reader for the owner. Frictionless.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist.

Branding 40

Branding Alabama Community ATM 40

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 11, 2016

Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. Going to speak about technology can be better used in the card world. Card-linking – link to Facebook, BofA, other so you can get a targeted real-time discount offer. Tim Dubes (VP, Marketing).

Video 40

Video Lending social media Analytics 40